Highly renowned companies are realizing the effectiveness of coaching in achieving their goals. Major corporations from a variety of sectors, including IBM, Nike, Verizon and Coca-Cola Enterprises, have turned to coaching to increase employee satisfaction, improve output and strengthen their bottom lines.
Coaching brings a shift in corporate culture that increases productivity by changing it from command and control to collaboration and creativity. It helps close the gap between generations by increasing engagement and encouraging progress that benefits all parties involved. Leadership is strengthened; communication is enhanced; listening is fine-tuned; and the overall organization becomes more effective.
With those internal benefits come external benefits. According to the ICF Global Coaching Client Study, individual clients reported a median return on investment of 3.44 times their investment.
The news is even better for corporations. Companies that use or have used professional coaching for business reasons have a median return on investment of seven times their initial investment. With greater demands and fewer resources, some businesses are now asking themselves whether they can afford not to employ coaching.
If you are interested in starting a coaching program at your organization, watch this webcast that ICF hosted at The Human Capital Institute (HCI) titled, "Implementing a Coaching Program: Strategies For Success."