The Gold Standard in Coaching | ICF - Strategic Plan
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Strategic Plan

Vision Statement: Coaching is an integral part of a thriving society and every ICF Member represents the highest quality of professional coaching.

Mission: ICF exists to lead the global advancement of the coaching profession.

We fulfill this with our strategic goals related to coach practitioners.

Approved by the ICF Global Board in September 2019, the objective of our 2020 Strategic Plan is that ICF leads the way in transforming lives, society thrives and clients associate ICF coach practitioners with excellence. It accomplishes this through the following four strategic goals:

  1. ICF promotes and nurtures universally adopted gold standards for coaching
  2. ICF convinces all institutions and communities to have a coaching culture and propagate it
  3. ICF leverages technology to expand the reach and evolve coaching
  4. ICF leverages its ecosystem as competitive advantage

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