The Gold Standard in Coaching | ICF - Prism Award

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Since 2005, the International Prism Award program has celebrated businesses and organizations that have built strong coaching cultures. To do so and to be considered for this award, a business or organization must:

  • Fulfill rigorous professional standards
  • Address key strategic goals
  • Shape organizational culture
  • Yield discernible and measurable positive impacts

Nominations for the 2021 International Prism Award closed on June 27, 2021.

2020 Prism Award Honorees

ICF has named the United States’ International Trade Administration (ITA) as the winner of the 2020 ICF International Prism Award. Vancouver Coastal Health, of British Columbia, Canada, was the Honorable Mention recipient.

You can read the full press release for the 2020 Prism Award here and read case studies below.

2020 Prism Award Winner

International Trade Administration | Read the Case Study

Honorable Mention

Vancouver Coastal Health | Read the Case Study

Celebrated Nominees

Cleveland Clinic | Read the Case Study
SAP SE | Read the Case Study
University of Texas MD Anderson Cancer Center | Read the Case Study
Tata Consultancy Services | Read the Case Study

About the Prism Award

  • Eligibility

    In order to be eligible for this award, both the organization and nominating coach must meet the criteria outlined below. All nominations must be submitted online and in English.

    • The organization must be nominated by an external or internal coach who holds an up-to-date ICF Credential and has delivered coaching in the organization.
    • The organization must have started to implement coaching before January 1, 2020, and the process must have lasted a minimum of one year.
    • Employees in the organization directly benefit from the coaching culture by receiving coaching and/or working with a manager or leader who uses coaching skills.
    • The International Prism Award Program is not designed for coach-training organizations or organizations that provide external coach practitioners to organizations and/or individuals.
    • During the nomination review process, the nominating coach and/or coaching sponsor is able to provide additional or clarifying information about the nomination if they are asked to do so.
    • The organization, its leaders and its public relations team are willing and able to publicly share information that point to the success of the coaching initiative (e.g., annual revenue, return on investment data, employee engagement and retention data).
    • To demonstrate the impact of coaching, the data shared in the nomination will be available for ICF to share in press releases, case studies, etc.
    • To earn the award, the organization must not have been a 2020 ICF International Prism Award winner or honorable mention recipient.
  • Nomination Resources

    To assist with the nomination process, ICF has provided the 2021 International Prism Award Scoring Rubric to use as a reference, as well as a sample of the nomination form for use as a worksheet. Both are available to download below. Please note that submission of this worksheet does not constitute a formal nomination of an organization. To be considered, all nominations must be submitted online and in English.

  • Nomination Process

    Watch the video below to understand the entire nomination process for the International Prism Award, facilitated by Awards Director Stephanie Norris.

  • Past Honorees

    2019: Procore Technologies, Inc. (see PDF case study); Honorable Mention: Salud Integral en la Montaña (SIM) (see PDF case study); Additional award finalists were: Convene (see PDF case study); Defense Intelligence Agency (DIA) (see PDF case study); Saudi Telecom Company (STC) (see PDF case study)

    2018: Ireland’s Health Service Executive (see PDF case study); Honorable Mention: University of British Columbia (see PDF case study)

    2017: AFCC Automotive Fuel Cell Cooperation Corp. (see PDF case study); Honorable Mention: EY (see PDF case study)

    2016: GlaxoSmithKline (see PDF case study); Honorable Mentions: Beyond Emancipation (see PDF case study), Coca-Cola HBC Russia (see PDF case study)

    2015: Rogers Communications (see PDF case study); Honorable Mention: SAP (see PDF case study)

    2014: J.K. Organisation (see PDF case study); Honorable Mention: CareSource (see PDF case study)

    2013: Isikkent Schools (see PDF case study); Honorable Mention: Defense Acquisition University (see PDF case study)

    2012: Banner Health (see PDF case study), United Nations Secretariat (see PDF case study) and Roche Turkey (see PDF case study); Honorable Mention: Royal Australian Navy

    2011: JOEY RESTAURANT GROUP and BC Housing of Canada

    2010: Genentech, Inc. and the TINE Group — See case study (PDF).

    2009: (North America) and Solaglas Windowcare (United Kingdom)

    2008: British Broadcasting Corporation (BBC) and SYSCO Food Services of Canada

    2007: NASA (APPEL 4-D Systems) and Deloitte and Touche

    2006: University of Texas at Dallas (UTD) and Verizon Business

    2005: IBM and MCI

Local Programs

Some ICF Chapters and regional groups also honor local organizations with Prism Awards each year. Please contact your local Chapter for more information.

If you are an ICF Chapter Leader interested in launching a local Prism Award program, contact ICF Awards Director Stephanie Norris at

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