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Global Study Reveals Average Annual Revenue from Professional Coaching

February 9, 2012

Results of 2012 ICF Global Coaching Study now available

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Global Study Reveals Average Annual Revenue from Professional Coaching
Results of 2012 ICF Global Coaching Study now available

Lexington, Kentucky, USA – Research just released from the 2012 ICF Global Coaching Study shows the global average annual revenue that is generated by professionals providing coaching services to be approximately $47,900 (USD). This figure represents income generated solely from coaching or from providing coaching services.

Results also showed that almost all coaches offer services in addition to coaching. On average coaches offer almost three (2.7); most commonly consulting (62%) and training (60%). It is also important to note that according to the results from the 2007 Global Coaching Study, over half of all respondents stated that they have offered some of their coaching services pro-bono.

"Having a clear picture of who is coaching, how much they are coaching and what revenue they are generating creates more confidence in and inspiration from the evolution of coaching," said ICF Global President, Janet M. Harvey. "We can all benefit from this data, coaches and consumers alike. Knowing what the field looks like helps to strengthen coach confidence, and improve public awareness. We are seeing a new level of understanding about the value of the profession and how it stimulates continued positive impact for clients.”

“As more people experience the power and benefits of coaching, business professionals–especially consultants and trainers, are becoming professional coaches in addition to the work done in their respective fields,” explained Harvey. “Coaching is an extremely powerful tool that many of today’s leaders and entrepreneurs are adding to their professional services.”

Over 12,000 coaches representing 117 countries throughout Africa, Asia, Australia, Europe, North America and South America participated in the study commissioned by ICF and conducted independently by the International Survey Unit of PricewaterhouseCoopers (PwC) in 2011.

To learn more about the 2012 Global Coaching Study please visit

The 2012 ICF Global Coaching Study complements ICF’s previous industry research efforts, including the ICF Global Coaching Awareness Study (2010) which demonstrated worldwide interest in professional coaching, the ICF Global Coaching Client Study (2009), which studied individuals throughout 64 countries who had experienced professional coaching and the results they achieved from it, and the ICF Global Coaching Study (2007) which created a global baseline picture of the profession.

The International Coach Federation is the leading global organization for coaches, with over 19,000 members in more than 100 countries worldwide. ICF is dedicated to advancing the coaching profession by setting high ethical standards, providing independent certification, and building a worldwide network of credentialed coaches. Coaching is a distinct service and differs greatly from therapy, consulting, mentoring, or training. ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. For more information, please visit our website at

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