3: Making the Connection
Use LinkedIn to Build Relationships and Grow Your Practice
Presenter: William Arruda
Be lazy, be an imposter and be secretive—just some of the counterintuitive but wildly valuable advice you will experience in this presentation on the power of LinkedIn. In a world where people learn about you online before meeting you in person, LinkedIn has become the most powerful tool for expressing your personal brand. Not having a LinkedIn profile sends a message to prospective clients that you aren’t serious about your coaching practice, but just having a profile is not enough. You need your profile to stand out from myriad other coaches to attract the attention of your ideal clients, and you must understand how to use LinkedIn to advance your thought leadership, build relationships with clients and grow your practice. William shares his proven process along with special tips and tricks to help you integrate LinkedIn into your comprehensive social media and communications plan.
Getting Paid to Speak: The New Reality
Steve Lowell, CSP (Canada)
It seems that everyone wants to be a speaker these days.
There are countless seminars, workshops and training programs all promising to turn you into a professional speaker who makes mega-bucks from the live stage. The problem is that most of the people delivering these programs have never actually experienced the real world of professional speaking, and so much of what they teach is pure theory which leads to disappointing results in the real world.
There is so much misinformation regarding the speaking business and, as a coach who wants to add professional speaking to your program, you need to be able to separate fact from fiction. That's what we'll discuss in this program.
- The biggest mistake that almost every aspiring speaker makes that literally prevents them from becoming a real professional speaker.
- How to position yourself as the known expert in your field in order to secure more paid speaking engagements.
- The two best ways to make money from the live stage as a coach, author or speaker.
- How to make more money speaking for free than for a speaking fee.
- When to absolutely NOT speak for free and how to set your speaking fee.
- And much more.
Steve Lowell, CSP, is an international professional speaker and a mentor to professional speakers around the world. He has more than 47 years of experience on the live stage and he's one of only 12 percent of the world's professional speakers who hold the prestigious Certified Speaking Professional (CSP) designation. As a National Director with the Canadian Association of Professional Speakers and a member of the Global Speakers Federation, Steve can share with you secrets to professional speaking that few others are equipped to share.
Presenter: William Arruda
You have a stellar profile that showcases your brand and you’ve built your connections and joined groups, but how do you maximize the value of LinkedIn to grow your client base and expand your thought leadership? In this session you’ll learn how to create a compelling company page and use it for lead generation. You’ll also learn three ways to use LinkedIn to connect with your ideal clients. We’ll cover the best ways to use groups, long-form publishing and advanced profile features. You’ll leave the session with everything you need to make LinkedIn your go-to social media tool for building your brand and expanding your success.
Dubbed the Personal Branding Guru by Entrepreneur, William Arruda is a bestselling author, motivational speaker and personal branding pioneer. He is credited with turning the concept of personal branding into a global industry and his leadership in the field has inspired thousands of coaches to become personal branding strategists.
As a motivational speaker, he has delivered thousands of lively keynotes and workshops to audiences throughout the Americas, Europe, Asia and Africa. In fact, he has the distinct privilege of having delivered more personal branding keynotes than anyone on earth! His clients include 20 percent of the Fortune 100 and many global brands. William has been featured on the BBC, the Discovery Channel, NPR and Fox News and in Time and Entrepreneur. He’s the author of Ditch. Dare. Do! and Career Distinction and will soon launch his third book, Personal Branding for Coaches. William writes a regular column for Forbes. He holds a master’s degree in education. Learn more at www.reachpersonalbranding.com.