1: Setting Your Strategy
2015 OnDemand Recording
Personal Branding in Three Simple Steps
Presenter: William Arruda
Personal branding is increasingly recognized as a must-have skill for every coach. It provides the sense of stability, empowerment, value-creation and recognition coaches need to succeed in today’s increasingly competitive and dynamic marketplace. Personal branding is all about being yourself—your best self—in support of your clients and your practice. In this presentation, William Arruda takes you through his proven, three-step personal branding process so you can learn the secrets of building and communicating your winning personal brand. Living your brand helps you increase your confidence and use your innate strengths to expand your visibility with ideal clients so you can fill your practice and earn what you deserve for the value you deliver. William was there at the start of the personal branding revolution. In fact, he has been leading the personal branding industry longer than anyone else. He shares what he has learned from working with hundreds of coaches in this highly interactive, informative and actionable presentation.
Your Coaching Business Plan
Right-Brain Business Planning for Coaches
Presenter: Jennifer Lee
Does the thought of writing a business plan make you cringe? But you know you need a roadmap for your success?
The good news is business planning doesn’t have to be boring, overwhelming, or uninspired. Rather, when you leverage your right-brain genius to map out your vision, goals and action steps you can experience more aliveness, alignment, progress and profit! Join us for a playful yet practical session that will jumpstart or enhance your coaching business plan.
- Why embracing your intuition and creativity can make all the difference in your business
- How to approach your marketing and financial goals with more ease and flow
- Simple, creative tools for effective action planning
- What key right-brain and left-brain details to track in your coaching practice to measure success
Jennifer Lee is the founder of Artizen Coaching and the author of Building Your Business the Right-Brain Way (New World Library, 2014) and the bestseller The Right-Brain Business Plan (New World Library, 2011), which has helped tens of thousands of entrepreneurs around the world launch their creative businesses.
After spending 10 years climbing the corporate ladder and getting tired of living her dream "on the side," she took the leap to pursue her passions full-time. Jennifer has been featured in the Wall Street Journal, Entrepreneur, U.S. News & World Report, Whole Living, Family Circle, Cloth Paper Scissors Studios, and Choice.
She received her coaching certification and leadership training through the prestigious Coaches Training Institute. She is also a certified yoga instructor, a certified Expressive Arts Facilitator, and holds a bachelor of arts in communication studies from UCLA and a master of arts in communication management from the University of Southern California. She lives in the San Francisco Bay Area. Learn more about Jennifer at www.rightbrainbusinessplan.com.
Personal Branding 2.0
Presenter: William Arruda
Having watched the personal branding overview, you’ll have a thorough understanding of the personal branding process. Now, you’ll have an opportunity to make it truly personal. You’ll dig into the process and apply it to yourself, linking it to your goals. You’ll discover your unique and authentic value and draft your brand positioning statement so you can stand out from the pack and attract the attention of your ideal clients. This is a hands-on session. You’ll take the learning from Personal Branding in Three Simple Steps and turn it into action so you can turn the action into results for your coaching practice.
Dubbed the Personal Branding Guru by Entrepreneur, William Arruda is a bestselling author, motivational speaker and personal branding pioneer. He is credited with turning the concept of personal branding into a global industry and his leadership in the field has inspired thousands of coaches to become personal branding strategists.
As a motivational speaker, he has delivered thousands of lively keynotes and workshops to audiences throughout the Americas, Europe, Asia and Africa. In fact, he has the distinct privilege of having delivered more personal branding keynotes than anyone on earth! His clients include 20 percent of the Fortune 100 and many global brands. William has been featured on the BBC, the Discovery Channel, NPR and Fox News and in Time and Entrepreneur. He’s the author of Ditch. Dare. Do! and Career Distinction and will soon launch his third book, Personal Branding for Coaches. William writes a regular column for Forbes. He holds a master’s degree in education. Learn more at www.reachpersonalbranding.com.