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ICF 2020 Business Development Series

Business Development Series

The ICF Business Development Series (BDS) is a virtual series designed specifically to help you build, sustain, and expand a successful coaching practice. Now in its fifth edition, the 2020 BDS is the most extensive virtual event on business development in ICF history. Attend BDS to learn how to build your brand, tools, business and platform with live webinars, year-round OnDemand content, and peer accountability groups to keep you motivated.

  • Build Your Brand—To have a successful coaching business, you first need to build your brand. Who are you as a coach? What niche can you serve? How are you unique in what you can offer?
  • Build Your Tools—Successful coaches need great tools to get their message out to their clients. Learn how to create your brand identity, and how to build a great website, and tell your story.
  • Build Your Business—To get clients, they must find value in what you do. How do you articulate the impact of coaching? How do you make the sale without ‘selling’? And every successful business needs a business plan, where do you start?
  • Build Your Platform—Successful coaches are more than coaches, they are thought leaders and are able to diversify beyond 1-to-1 coaching. How do you create a platform for yourself and how can you branch out with your business?
  • BDS Pricing Information

    The 2020 ICF Business Development Series registration offers inventory-based pricing. Tier 3 pricing is still available for this event.

    ICF Global Member Price: $300 USD

    Non-Member Price: $550 USD

  • Session Types

    Live Sessions – Attend live webinar sessions to interact with presenters and ask questions. All live sessions will be recorded and made available OnDemand.

    OnDemand Sessions – Pre-recorded sessions will be released throughout the year. You can watch these sessions at any time.

    Microlearning Sessions – Short 3-5-minute sessions prerecorded and released OnDemand.

    Peer Accountability Groups – Meet with your peers and discuss how you are using the lessons from BDS to work on your own business. Exclusive Content for Live Attendees.

  • Schedule at a Glance

    Date Time Session Type Theme Session Title/Subject
    February 11, 2020 1:00 p.m. (New York) Live Webinar Kick-Off Making the Most of ICF BDS – Welcome to the Future
    February 18, 2020 11:00 a.m. (New York) Live Webinar Build Your Brand Build Your Brand. Grow Your Practice
    February 20, 2020 2:00 p.m. (New York) Live Webinar Build Your Brand Discover Your Niche
    February 25, 2020 10 a.m. (New York) Live Webinar Build Your Tools Personal Branding for expanding your coaching business in 2020
    February 27, 2020 1:00 p.m. (New York) Live Webinar Build Your Tools Behind the Curtain: A behind-the-scenes look at branding digital platforms
    March 3, 2020 10:30 a.m. (New York) Live Webinar Build Your Business Quick Start ROI: 5 Proven techniques to win new clients by using data
    March 5, 2020 11 a.m. (New York) Live Webinar Build Your Business Sales
    March 10, 2020 2 p.m. (New York) Live Webinar Build Your Platform Creating Thought Leadership as a Coach
    March 12, 2020 7 p.m. (New York) Live Webinar Build Your Platform Social Branding – Using Social Media to Increase Your Visibility and Credibility
    April 1, 2020 N/A OnDemand & Microlearning Build Your Brand 360Reach Analysis Coaching, 360Reach Action Commitments Planning & The Real You
    May 13, 2020 8 a.m. & 8 p.m. (New York) Peer Accountability Group Build Your Brand Discuss 360 Results

    *Exclusive Content for Live Attendees

    June 1, 2020 N/A On Demand & Microlearning Build Your Tools Unique Strengths Marketing: Authenticity Beats Boring, Unique Brilliance & Writing Your Bio
    July 8, 2020 8 a.m. & 8 p.m. (New York) Peer Accountability Group Build Your Tools Your Visual Brand & Telling Your Story

    *Exclusive Content for Live Attendees

    August 1, 2020 N/A On Demand & Microlearning Build Your Business Be Irresistible: How to attract the clients you’re meant to serve & B-School for Coaches
    September 9, 2020 8 a.m. & 8 p.m. Peer Accountability Group Build Your Business Business Planning *Exclusive Content for Live Attendees
    October 1, 2020 N/A On Demand & Microlearning Build Your Platform Defining Your Intellectual Property & How to Take the Scary Out of Social Media (and put the simple in!)
    November 11, 2020 8 a.m. & 8 p.m. Peer Accountability Group Build Your Platform Thought Leadership
    December 1, 2020 N/A Microlearning Bonus Content Diversification

    *Exclusive Content for Live Attendees

    December 16, 2020 10 a.m. Live Webinar Wrap-Up It’s Go-Time! Turning Learning into Action
  • Registration Information

    Please review the information below carefully, as registration price structuring will be different from past ICF Business Development Series.

    The 2020 ICF Business Development Series registration will offer inventory-based pricing.  The first 200 registrants will receive the lowest price point, and prices will increase based on the following capacity tiers.


    Capacity Tiers ICF Global Member Price Non-Member Price
    First 200 Registrations $200 USD $450 USD
    201-399 Registrations $250 USD $500 USD
    Any Registration after 400 $300 USD $550 USD

    Registration will include access to all live and On-demand sessions.

    For other questions, please visit the FAQs on this page or contact Ashley Pak at

    Steps to Register

    1. Visit ICF Learning Portal to purchase registration
    2. Click the “LogIn/Register” link at the top right corner of the screen
    3. If you are an ICF Member, use your ICF Username and Password to Log-In. (please note that if you have visited this site before, it may recognize your credentials automatically. If you are not an ICF Member, please register on the portal to create an account.
    4. Click the blue “Add to Cart” button to the left of the screen
    5. Click the “View Cart” button
    6. Proceed to Check Out.
    7. Complete all required steps in the Secure Checkout.
    8. The 2020 Business Development Series can be accessed at under “My Activities” any time you are logged into the portal.
  • Terms and Conditions

    Attendance and participation is limited to individuals who are 18 years of age or older.

    Virtual Platform

    The ICF will be using the ICF Learning Portal for the 2020 Business Development Series.  You will register for the series on this learning portal.  After registration, you will access all content for the series on this portal with the use of your ICF Member Login.

    The learning portal hosts the live webinars using Go-to-Webinar.  The Go-to-Webinar platform requires the following:

    • A reliable computer or mobile device
    • Please visit the site listed below for a complete listing of system requirements –
    • Software installation (free of charge).
    • A reliable audio connection via VOIP or telephone connection

    Refunds will not be given to those who do not have access to proper devices and/or connections.

    Payment and Inclusions
    Full payment of the registration fee is required at the time of registration.

    Cancellation and Refund Policy

    • Cancellations must be received in writing by January 18, 2020 to be considered for a full refund, minus a $50 administrative fee.
    • Cancellations received in writing between January 19 and February 10, 2020 will receive a 50% refund, minus a $50 administrative fee.
    • Cancellations received in writing after February 10, 2020 will not receive a refund.
    • If canceling for medical reasons, please submit a doctor’s note of explanation along with your written request.  ICF will refund the full registration fee minus a $50 administrative fee.
    • No-shows will not qualify for a refund of fees.

    Substitutions for paid registrants can be made before February 10, 2020 by submitting a written request to the ICF office. Substitutions made from an individual ICF member to a non-ICF member will render the member discount void.

    Official Language/Interpretation Services
    The official language of the 2020 Business Development Series is English.  All materials will be provided in English and interpretation services will not be provided.

    Program/Schedule Changes
    For reasons beyond the control of the ICF, it may be necessary, to change program content, speakers and/or time blocks. The ICF is not liable for any changes.

    Code of Conduct
    Attendees are expected to behave professionally. Obscene language, abusive or threatening behavior directed to any other series attendee, speaker, ICF staff or personnel is not conducive to a learning environment and will not be tolerated.

    Proprietary Rights of the ICF and Subject Matter Experts
    By registering for the 2020 Business Development Series, you acknowledge and agree that all content and materials made available by the International Coach Federation (“ICF”) at ICF’s events or in ICF’s literary or digital works are protected by copyrights, trademarks, service marks, trade secrets, or other proprietary rights and laws. Except as expressly authorized by ICF, you agree not to sell, license, rent, modify, distribute, copy, reproduce, transmit, publicly display, publicly perform, publish, adapt, edit, or create derivative works from such materials or content. Reproduction, copying, creation of derivative works, or redistribution for commercial purposes of any materials or design elements of ICF’s intellectual property is strictly prohibited without the express written permission of ICF. Permission is granted in ICF’s sole discretion.

    By attending the 2020 Business Development Series, you consent that your likeness, captured by questions, commentary, photo or video, can be used by ICF for promotional purposes in print, video and online.

    Handouts and Materials
    Handouts, whenever provided by the presenters, will be made available for download from the ICF Learning Portal.

    Privacy Policy
    Pursuant to the Canadian Anti-Spam Law (CASL) and the European Union General Data Protection Regulation (GDPR) ICF is seeking your express consent to have your electronic personal information stored in our system and to receive information regarding your activities within the series. By registering the 2020 ICF Business Development Series, you are expressing your consent for your electronic data to be stored and to receive information regarding these activities. For more information on ICF’s policies, please visit

    Presenters alone are responsible for the content of their respective program, presentations and/or handouts which are offered for informational purposes only. The views and opinions expressed in the sessions are not necessarily those of the ICF and are not endorsed by the ICF. The ICF disclaims any and all legal liability or responsibility for the content expressed in the sessions or materials distributed as a part of the session.

    Damages and Liability
    ICF accepts no liability whatsoever in respect of any loss or damage to the attendee’s property or injury or death to the attendee’s employees, agents or representatives arising from or in connection with this series.

    ICF recognizes all state and federal Anti-Trust laws.

    Failure to Perform
    ICF shall not be liable for any failure to perform or any delay in performing its obligations if the failure or delay is due directly or indirectly to any cause beyond the reasonable control of the organization, its employees, agents or representatives which shall include, but is not limited to, the following Acts of God: fire, flood, explosion, accident, civil disturbance or emergency or periods of armed conflict.

  • Attendee Communications

    After you register for the 2020 ICF Business Development Series, you will receive ongoing communications filled with resources, tips, and recommendations all designed to help you get the most out of your Business Development Series learning experience.

Register for BDS 2020

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