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Twitter Tips for Coaches

Posted by Sonia Abdulbaki | February 1, 2019 | Comments (0)

The internet has brought people a wealth of information to their fingertips and as a result, expanded consumer purchasing power, causing brands to look to social media—and less to traditional promotion—to appeal to their audience. According to Entrepreneur magazine, brands now need to have a human touch rather than a position statement. People are looking for engagement and a reason to choose your brand among the plethora of brands fighting for their attention.

Coaches, this is good news for you, since building a partnership with your clients to help them improve their lives is the core of your business.

Among the social media platforms, Twitter can serve you best because it focuses on interactive conversations that can target audiences looking for a relevant hashtag. The platform can help you showcase your expertise and become involved in trending topics that relate to your business. Additionally, Twitter offers you a chance to post in real time, such as if you’re attending an event, and can boost your rate of engagement.

Below are some tips that can help you get started.

Identify Your Audience

Who is your client base? Are you an expert coach for working mothers, Millennials, Gen Zers, C-suite executives and so forth?

Understand Your Audience

It’s important to build marketing material that will attract the right people. Once you’ve identified your target audience, you can determine how they are using Twitter. Start with some online research on trending topics. Then, do a Twitter search for relevant hashtags, like #millennials, and topics you’re interested in commenting on within that realm. You can set alerts that cover the topics and audiences you want to target. To do that, you can view trends on the left-hand side of your profile page for your location and update the trends you want to follow by tapping the menu in your profile icon and adjusting your settings. You can also turn on notifications to stay up to date on relevant accounts.

Be Engaging and Transparent

Smart devices have made social engagement convenient and sleepless. Traditional promotional material such as using a tagline or saying your brand is the best and accompanying it with an appealing photo has become less effective. As coaches, you have an advantage because you are in the people business. To create a successful partnership with your clients and help them to improve personally or professionally, your content must be authentic.

This does not mean you have to limit your posts only to coaching. Engage and be transparent by sharing your opinions on important topics to show your audience that you are knowledgeable and care about what impacts their lives. Let them know you are there as a person, not just as a service.

Post Regularly and Consistently

You can identify your audience, build your brand visuals and connect with people through Twitter, but if you’re not posting regularly, you can lose momentum. If you want to increase your engagement per tweet, the recommended number of tweets per day is one to five. Everyone is fighting for your audience’s attention through various social media sites and on various topics, so it’s important to ensure you are always there and tapped into current events.

Coaches, use Twitter to engage your audience and boost your business. Be part of important conversations and raise your brand profile, so your audience is aware that there is an option to hire a coach who understands their needs.

Sonia Abdulbaki headshot

Sonia Abdulbaki

Sonia Abdulbaki has a background in international and domestic public relations. She resided in Dubai for a number of years and worked for prestigious agencies and diverse clients across several industries. She is a senior account executive at Stanton Communications, ICF’s public relations agency of record. At Stanton, she develops and executes strategic PR campaigns to support clients' visibility and impact through media and internal relations.

The views and opinions expressed in guest posts featured on this blog are those of the author and do not necessarily reflect the opinions and views of the International Coach Federation (ICF). The publication of a guest post on the ICF Blog does not equate to an ICF endorsement or guarantee of the products or services provided by the author.

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