The Benefits of Using Facebook and Instagram Live to Engage with Coaching Clients - International Coaching Federation

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The Benefits of Using Facebook and Instagram Live to Engage with Coaching Clients

Posted by Dziko Crews | July 6, 2020 | Comments (1)

For the last decade, social media has been a great resource for professionals to engage with new and existing customers, showcase expertise, and promote services or messages. Live social media features have proven to be an especially effective tool for individuals and organizations from a host of industries. According to Facebook, at least 2 billion people on the platform have watched a live broadcast.

As a coach, your clients and potential clients are already on social media platforms. Utilizing social media livestreaming features can be the key to a more successful coaching business.

With the COVID-19 pandemic challenging and changing the way businesses operate now and in the near future, especially with in-person events, it is not only imperative to have an online presence, but be in constant and consistent communication with your audience. Utilizing Facebook and Instagram live tools can help your audiences get to know you as a coach and understand the value of your services.

Here are three benefits of using Facebook and Instagram Live as a coach.

Gain Feedback in Real Time

As a coach, you can share your content and skills in many different ways, including presentations, media placements and social media posts. In these more traditional media, you might receive comments and questions from existing and potential clients that will help you hone your coaching skills and understand your clients’ needs. Through Facebook and Instagram Live, you also have the unique opportunity to learn what your clients think about your content in real time.

When users tune into your live session, they can comment, like or otherwise respond to your content in the moment. If a client has a question about a coaching technique, they can type it in the comment box, affording you the chance to respond or provide clarity in real time. If a client is comfortable sharing their experience, you even can host a one-on-one coaching session live on social media by co-hosting with a current client. This affords your other social media followers the opportunity to experience your coaching style and potentially increase the value of your services.

Develop New Relationships

While Facebook and Instagram Live are powerful tools to engage with your current clients, these tools also can reach a broader audience, even beyond your normal in-person event range. The instant you start your live stream, your followers receive a notification on the channel encouraging them to join you. During the live event, participants can tag friends who were previously unaware of your coaching business.

This introduces your business to potential clients and allows them to get to know you as a coach.

To amplify your reach, you can create paid and organic promotions on the channel where you plan to host the live event and cross-promote on your other social media channels.

Create Evergreen Content

Another benefit of Facebook and Instagram Live sessions is the ability to use your live broadcast to create an entirely different type of content to share with your audience.

When you record live on Facebook, that session is available for you to download later. You then have the power to transform your one-time event into evergreen content to distribute on multiple channels from YouTube to your email listserv.

This has the potential to increase the number of followers you have on other social media channels and increase your engagement among clients and future clients beyond the realm of social media.

This is the Time to Take Advantage of Live Sessions

During this unique time, it can be challenging to stand out. But with great challenges come great opportunities. Social media channels are free tools for you demonstrate the value of your services to your clients and potential clients around the world.

Even after the COVID-19 pandemic is over, Facebook and Instagram Live sessions can be vital components of your marketing strategy.  take full advantage of this unique opportunity to start a conversation with your audience and clearly show how they can benefit from your coaching services.

Dziko Crews

Dziko Crews has a background in digital strategy, content development, management and public relations with a master’s degree in strategic marketing and communications. She is a Senior Account Executive at Stanton Communications, ICF’s public relations agency of record.

The views and opinions expressed in guest posts featured on this blog are those of the author and do not necessarily reflect the opinions and views of the International Coach Federation (ICF). The publication of a guest post on the ICF Blog does not equate to an ICF endorsement or guarantee of the products or services provided by the author.

Comments (1)

  1. says:

    This is simple advice and makes coaches feel braver!

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