5 Tips to Optimize Your Online Video Presence During Remote Work - International Coaching Federation
COVID-19 Resources for ICF Coaches

5 Tips to Optimize Your Online Video Presence During Remote Work

Posted by Dziko Crews | October 2, 2020 | Comments (2)

The COVID-19 pandemic has altered the business world in many sudden and unexpected ways. Because of the encouraged and sometimes mandated social distancing measures, remote work around the world has become a standard practice.

These new restrictions have made video communication a more critical medium to market your services. As a coach, you can share videos on your website and social media channels to establish new connections and maintain established relationships with your clients.

Now is the time to take additional measures to put your best foot forward on your online platform. Here are five tips to help you optimize your online video presence during the pandemic and beyond.

1. Spruce Up Your Grooming Habits

Operating your business from home has many benefits, including an eliminated commute, flexible work hours and a less restrictive dress code. Even with this casual setting, remember to remain polished in your attire and your grooming habits.

Although your audience will not be able to see your full wardrobe choices, you should take extra care of your appearance for the portion your clients can view. Style your hair, apply make-up, shave wear a business casual shirt – do whatever will help you look like your best professional self, the way you wish to present yourself to clients. A superior visual presentation will give your potential clients the impression that you are present, prepared and dedicated to achieving results.

2. Choose an Appropriate Video Background

Location matters. Even if you have an excellent idea to share, it might fall flat if your audience cannot focus on what you are saying because your environment is distracting. Before you record your video, set up your meeting space to present professionally and eliminate distractions. If possible, choose a well-lit room, with minimal clutter. Neutral art pieces and bookshelves can add a pleasant touch.

3. Test Your Technology

Nothing can be more frustrating than technological issues. Before you press record, make sure your Wi-Fi, webcam and audio settings are working at optimal capacity. If necessary, complete all software updates in advance. Completing a video without technology complications will give you the opportunity to focus your efforts on presenting your best self and delivering a clear and concise message.

4. Be Creative and Brief

Your potential clients are most likely engaging with an overwhelming amount of video content, and most people have an average attention span of eight seconds. You can work around this by developing creative and brief visual content on topics that focus on offering helpful insights to your target clients. The most engaging videos are under two minutes, however, it’s important to tailor your video length to the appropriate social media platform.

5. Your Video Presence Can Impact Your Brand and Business

While it may seem trivial, the way you present yourself in a video can help or hurt your business and client relationships. People from diverse backgrounds are seeking your professional guidance to help them transition to the next phase of their lives, which can be a challenging process. It’s fine to exhibit some personality but remember that your professional decorum can help gain a potential client’s trust and solidify your position as a partner in their transformation.


By many estimates, the pandemic will impede on our lives and businesses for months to come, making remote work and video conferencing a long-term necessity. Maintaining a well-groomed appearance, utilizing a professional workspace, testing your equipment and creating short and engaging content will help you enhance your video presence and potentially improve your client relationships beyond these challenging times.

Dziko Crews

Dziko Crews has a background in digital strategy, content development, management and public relations with a master’s degree in strategic marketing and communications. She is a Senior Account Executive at Stanton Communications, ICF’s public relations agency of record.

The views and opinions expressed in guest posts featured on this blog are those of the author and do not necessarily reflect the opinions and views of the International Coach Federation (ICF). The publication of a guest post on the ICF Blog does not equate to an ICF endorsement or guarantee of the products or services provided by the author.

Comments (2)

  1. Balsam says:

    Thank you for the tips

  2. Tex Hooper says:

    I appreciate what you said about making sure your online presence is streamlined and short. I need to get a specialist who can help improve my internet speed. I think I have malware that is making it slowed.

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