How to Build Your Twitter Following as a Coach - International Coaching Federation
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How to Build Your Twitter Following as a Coach

Posted by Adam Yosim | October 4, 2019 | Comments (0)

Twitter is an excellent social media platform that lets us keep up to date on news, popular culture and other trending topics. It can also be a useful way for coaches—and thought leaders of any industry—to showcase their expertise and build connections, 280 characters at a time. As is the case with any social media network, having a substantial audience can help amplify your message and boost your credibility.

Here are some steps you can take to grow your following on Twitter.


You’ve already established a target list of key reporters and influencers for regular outreach. In addition to emailing a reporter on how you could be a great resource, you can also probably find many of these reporters on Twitter. Follow them, and demonstrate your expertise by commenting when they share relevant articles or other posts.

Here’s an example:

A reporter that covers career trends tweets their latest article about ways organizations can better prepare first-time managers. This is an opportunity for you to respond with some additional insight, which could include facts from the ICF and Human Capital Institute’s Building a Coaching Culture with Millennial Leaders research about how managers are more effective when they using coaching skills with their team members.

Alternatively, you could retweet the reporter’s post (be sure to include the reporter’s Twitter handle) and share your own perspective, additional context or praise:

“Great insight from @AdamYosim on how companies can empower first-time managers. Collaborative and coaching managerial styles are much preferred to micromanagement.”

This could increase the chance that a reporter “likes” your comment and/or also share it with their followers.

It’s important to further the conversation with additional useful tidbits of information instead of including something that could be construed as blatant sales or marketing. You should also diversify your Twitter engagement, so you’re not liking and commenting on every single tweet from the same reporter. Consider it similar to getting to know someone new at a party or networking event—be friendly, positive and useful; don’t stalk, sell or pick an argument.

With time and persistence, these touchpoints can turn into the start of a relationship with the reporter.

Create Timely Content

Keeping apprised of current events that could align with coaching allows for a timely way to share engaging insight and content with your followers.

The #MeToo movement is a prime example that lends itself to offering ways to empower female leadership and have tough conversations. Including relevant hashtags in your tweet can also lead to new followers who discover your content from a specific topic based on the hashtag.


If you already have a sizeable following on another social media network, such as Facebook or LinkedIn, invite your audience to follow you on Twitter. You can also include your Twitter profile and a call to action at the end of each blog post or newsletter that you distribute.

Remember to keep in mind the different nuances of each platform so you are repurposing content and not posting the same thing verbatim across all of your networks. Twitter is all about brevity, so changing up the content length to align with the platform’s parameters is key. Have a lengthy LinkedIn post about a remarkable breakthrough you had with a client? Summarize the main points and convert it into multiple Tweets, also known as a Tweet thread.

Get In the Habit

Just like you might schedule tweets to provide your followers with a steady stream of content, it’s important to get in the habit of using these tips and others on a regular basis to build your following. Meaningful human interactions, creating timely and captivating content, and cross-promoting on multiple networks are strategic ways that will help you and your future followers form engaging and insightful conversations.

Adam Yosim headshot

Adam Yosim

Adam Yosim has a background in broadcast journalism, and he spent seven years as a local TV news reporter in North Carolina, Kentucky and Baltimore, Maryland. He is a senior account executive at Stanton Communications, ICF’s public relations agency of record. Adam specializes in media outreach and social media to earn positive media coverage for clients.

The views and opinions expressed in guest posts featured on this blog are those of the author and do not necessarily reflect the opinions and views of the International Coach Federation (ICF). The publication of a guest post on the ICF Blog does not equate to an ICF endorsement or guarantee of the products or services provided by the author.

Additionally, for the purpose of full disclosure and as a disclaimer of liability, this content was possibly generated using the assistance of an AI program. Its contents, either in whole or in part, have been reviewed and revised by a human. Nevertheless, the reader/user is responsible for verifying the information presented and should not rely upon this article or post as providing any specific professional advice or counsel. Its contents are provided “as is,” and ICF makes no representations or warranties as to its accuracy or completeness and to the fullest extent permitted by applicable law specifically disclaims any and all liability for any damages or injuries resulting from use of or reliance thereupon.

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