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Accelerating and Amplifying Societal Progress Through Coaching—A New Frontier?

Posted by Magdalena Nowicka Mook | November 5, 2019 | Comments (2)

As the awareness of coaching grows rapidly around the world and a greater number of people are introduced to coaching, we increasingly see coaching being applied in different ways and supporting different populations.

Moving from individual coaching to broader applications in organizations and corporations, coaching is also very present in the public sector and has started making inroads in the academic world as a means to support learning and leadership development for the students. Recently, however, we also see a greater use of coaching in not-for-profit organizations. Is this just a temporary anomaly or a trend, here to stay?

When asked in the  PwC/ICF 2016 Global Coaching Study, the majority of respondents around the globe stated that they believed to a large extent that coaching is able to influence social change. These were not only words. Since then, the ICF Foundation, in partnership with ICF Chapters, established 80 Ignite projects to support leaders in nonprofit organizations in educational sector.

Let’s face it: there is a growing urgency around societal issues. The UN 2030 Sustainable Development Goals—Progress is Possible—offer an interesting framework for debate and action in 17 unique areas. The time may be now to ask the question, what is the greatest contribution that coaching can offer to society, to humanity?

The not-for-profit sector is growing rapidly, with organizations small and large joining forces for the greater good. Younger generations are increasingly choosing their careers in this sector and are attracted to the missions of these organizations. In today’s socially conscious environment, employees and customers place a premium on working for and spending their money with businesses that prioritize corporate social responsibility (CSR). CSR is an evolving practice that incorporates sustainable development into a company’s business model that helps a company be socially accountable—to itself, its stakeholders and the public. They all need support in building their capacity and developing leadership. This is where coaching becomes indispensable, accelerating and amplifying their impacts. This opens new opportunities for coaches and expands the marketplace.

What does it mean for a coach practitioner? It may mean different things to different people. Some may choose to engage in societal progress activities as individuals, either offering pro bono coaching or giving their time and talent in different ways. It may mean bringing societal progress goals and impacts to the awareness of their corporate clients. It may mean working with nonprofit organizations to build their internal capacity for bringing their mission to life. One thing is certain, coaching is needed now maybe more than ever before. Progress IS possible—it will just take all of us to see the lasting impacts.

magda mook

Magdalena Nowicka Mook

Magdalena Nowicka Mook is the Executive Director and CEO of the International Coach Federation (ICF). She joined ICF in 2005 and has supported ICF with extensive experience in fundraising, development, consulting and association management. She is also serving as Chair of the American Society of Association Executives’ (ASAE’s) 2019–2020 International Associations Advisory Council.

Previously, Magdalena worked as Assistant Director of National Policy and Director of Development with the Council of State Governments (CSG). Prior to CSG, she served as program manager for the U.S. Department of Agriculture’s Economic Research Service.

Magdalena’s formal education includes an M.S. in Economics and International Trade from the Warsaw School of Economics in Poland and completion of the Copenhagen Business School’s Advanced Program in International Management and Consulting. She is also a trained coach through the College of Executive Coaching, and she holds a certificate in the Fundamentals of Systemic Coaching.

Magdalena is fluent in Polish, Russian, and English, and has a working knowledge of French.

The views and opinions expressed in guest posts featured on this blog are those of the author and do not necessarily reflect the opinions and views of the International Coach Federation (ICF). The publication of a guest post on the ICF Blog does not equate to an ICF endorsement or guarantee of the products or services provided by the author.

Comments (2)

  1. Hi Magdalena,

    Thank you for shedding the light upon coaches’ opportunity to add value to not-for-profit sector for sustainable impact. This is inspiring!

    Yorde L.

  2. Thanks for this great article Magda and the invitation to consider how our work as coaches can have maximum positive impact on society and humanity.

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