Accelerating and Amplifying Societal Progress Through Coaching—A New Frontier? - International Coaching Federation
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Accelerating and Amplifying Societal Progress Through Coaching—A New Frontier?

Posted by Magdalena Nowicka Mook | November 5, 2019 | Comments (4)

As the awareness of coaching grows rapidly around the world and a greater number of people are introduced to coaching, we increasingly see coaching being applied in different ways and supporting different populations.

Moving from individual coaching to broader applications in organizations and corporations, coaching is also very present in the public sector and has started making inroads in the academic world as a means to support learning and leadership development for the students. Recently, however, we also see a greater use of coaching in not-for-profit organizations. Is this just a temporary anomaly or a trend, here to stay?

When asked in the  PwC/ICF 2016 Global Coaching Study, the majority of respondents around the globe stated that they believed to a large extent that coaching is able to influence social change. These were not only words. Since then, the ICF Foundation, in partnership with ICF Chapters, established 80 Ignite projects to support leaders in nonprofit organizations in educational sector.

Let’s face it: there is a growing urgency around societal issues. The UN 2030 Sustainable Development Goals—Progress is Possible—offer an interesting framework for debate and action in 17 unique areas. The time may be now to ask the question, what is the greatest contribution that coaching can offer to society, to humanity?

The not-for-profit sector is growing rapidly, with organizations small and large joining forces for the greater good. Younger generations are increasingly choosing their careers in this sector and are attracted to the missions of these organizations. In today’s socially conscious environment, employees and customers place a premium on working for and spending their money with businesses that prioritize corporate social responsibility (CSR). CSR is an evolving practice that incorporates sustainable development into a company’s business model that helps a company be socially accountable—to itself, its stakeholders and the public. They all need support in building their capacity and developing leadership. This is where coaching becomes indispensable, accelerating and amplifying their impacts. This opens new opportunities for coaches and expands the marketplace.

What does it mean for a coach practitioner? It may mean different things to different people. Some may choose to engage in societal progress activities as individuals, either offering pro bono coaching or giving their time and talent in different ways. It may mean bringing societal progress goals and impacts to the awareness of their corporate clients. It may mean working with nonprofit organizations to build their internal capacity for bringing their mission to life. One thing is certain, coaching is needed now maybe more than ever before. Progress IS possible—it will just take all of us to see the lasting impacts.

Magdalena Nowicka Mook

Magdalena Nowicka Mook

Magdalena Nowicka Mook is CEO of the International Coaching Federation (ICF) and brings a wealth of experience in consulting, coaching, association management, and fundraising. She is responsible for the strategic direction and growth of the organization by partnering with the ICF Global Board of Directors and its six unique family organizations that represent the ICF ecosystem. Through her leadership, the organization has become the leading voice for the global coaching community with more than 55,000 members and 50,000 ICF-credential holders worldwide. Magda was recognized as #1 Coach: Global Influence Thinkers50 and a finalist in the Thinkers50 Distinguished Award in Coaching and Mentoring. Most recently she was recognized as #10 of Top30 Global Gurus in Organizational Culture. She is also a trained professional coach and systems facilitator.  

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Comments (4)

  1. Hi Magdalena,

    Thank you for shedding the light upon coaches’ opportunity to add value to not-for-profit sector for sustainable impact. This is inspiring!

    Yorde L.

  2. Thanks for this great article Magda and the invitation to consider how our work as coaches can have maximum positive impact on society and humanity.

  3. Great article. As a Coach it’s humbling to see the impact coaching can have on all demographics. Everyone should have the opportunity to experience coaching. Regards Michael

  4. Kimunya Mugo says:

    Magda, you are spot on! Thank you for raising awareness on why coaching can amplify societal change. I can attest this is real and urgent through engagements I currently have with two not-for-profits. It is amazing to see how coaching is amplifying their work and influence in their communities.

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