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4 Ways to Use Live Video for Your Coaching Business

Posted by Lisa Cunningham | April 25, 2018 | Comments (2)

Are you using live video on social media for your coaching business? There are many benefits of using live video including free, high organic traffic. On Facebook, live videos have six times higher engagement than other videos, and vertical videos are watched with the sound on more often than horizontal videos, according to the Social Media Examiner.

If you have a smartphone or tablet, you have all the equipment you need to get started. Here are four ways you can use live video:

1) Share News about Your Business

Have you recently received a special honor in your community, or maybe you just earned an ICF Credential? Consider going live to share this exciting news and explain what it means for you as a coaching professional and your business.

For example, if you just earned a Professional Certified Coach Credential, spend some time talking about the rigorous requirements you prepared for and met as well as your commitment to excellence in coaching. Let viewers know how it sets you apart from the competition.

You can also use live video to announce current special offers or new product offerings.

2) Share Tips and Tools

Consider sharing tips and tools during a live broadcast. You could share general tips, such as how to hire a coach, or get more niche-specific. For example, if you coach managers and leaders, consider sharing tips on how to improve listening skills or strengthen emotional intelligence.

If you have a blog for your coaching business, live video is a great way to repurpose this content that you’ve already spent time and energy putting together. If you think you have enough content to talk about, consider doing a live show on a regular basis, such as once a week, once a month or once a quarter.

For those of you who host webinars, see if you can live stream from Facebook, YouTube or Twitter/Periscope simultaneously. Zoom provides this capability to anyone with a Zoom Webinar license and has instructions on how to do so.

3) Client Testimonials

If you just ended a great coaching session or coaching engagement, ask your client if they’d be willing to go live to tell viewers about the transformative process they’ve been through with you. It’s one thing for you to tell your social media followers how awesome of a coach you are, but a live testimonial from an actual client will have a much greater impact. Viewers will be able to see the emotion from this person and make a more authentic connection to your business through them.

Don’t forget to have the client sign a video testimonial release form prior to the live broadcast.

4) Go Live at Events

Whether you are presenting at or attending an event, consider going live. Doing so can help you stand out as a thought leader.

International Coaching Week (ICW) is coming up in less than a month. If you are going to any in-person ICW events, use this opportunity to go live on location. Think ahead as to what you might like to talk about, such as giving a brief overview of the event, summarizing a presentation or awards gala that just ended, or interviewing attendees to find out how coaching is transforming their lives.

If you are hosting an event, consider live streaming some or all of it for people who were unable to attend in person. It might be so compelling that some consider attending a similar event of yours in the future.

However you decide to use live video, relax and don’t forget to be you. Viewers are accustomed to speaking flubs and technical glitches. They appreciate having a way to connect to you in a more real, authentic sense.

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Lisa Cunningham

Lisa Cunningham is ICF’s Social Media Specialist, as well as a freelance writer and social media consultant. She holds a master’s degree in professional writing with a focus on web content development from Chatham University and a bachelor’s degree in English writing and communication from the University of Pittsburgh.

The views and opinions expressed in guest posts featured on this blog are those of the author and do not necessarily reflect the opinions and views of the International Coach Federation (ICF). The publication of a guest post on the ICF Blog does not equate to an ICF endorsement or guarantee of the products or services provided by the author.

Comments (2)

  1. says:

    This was a great article and very informative.

    Thanks LIsa!

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