2014 ICF Global Consumer Awareness Study
How aware of professional coaching is the general public? What do people think of coaching? What drives consumers to seek out a coach? The 2014 ICF Global Consumer Awareness Study tapped into the minds of individuals from around the world for answers to those questions.
The 2014 ICF Global Consumer Awareness Study helps you better understand the minds and motivations of consumers. A follow-up to the 2010 ICF Global Consumer Awareness Study, the objectives of this study are to ascertain the awareness of the coaching profession and to gain insight both from those who are aware of the coaching profession and/or the ICF and those who are not. The survey also provides insight into clients’ reasons for engaging in a coaching partnership, the perceived value of certification and credentials for coaches, and overall client satisfaction with and feelings about the coaching experience. Available in 16 languages, the survey was administered to 18,810 individuals representing 25 countries.
The executive summary for the 2014 ICF Global Consumer Awareness Study is available for free to ICF Members. Non-members can purchase the executive summary for $15 USD.