The Gold Standard in Coaching | ICF - Prism Award

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Since 2005, the International Prism Award program has celebrated businesses and organizations that have built strong coaching cultures. To do so and to be considered for this award, a business or organization must:

  • Fulfill rigorous professional standards
  • Address key strategic goals
  • Shape organizational culture
  • Yield discernible and measurable positive impacts

Now Open: 2021 International Prism Award Nominations

Nominations for the 2021 International Prism Award are now open! ICF seeks to recognize businesses and organizations that have built strong coaching cultures and meet several rigorous standards. If you are an ICF-Credentialed Coach, we encourage you to nominate an organization that you feel is deserving of recognition. Nominations will close on Wednesday, June 23, 2021 at 2 p.m. (New York).

Please note that all nominations must be submitted online and in English.

Make Your Nomination Now

Questions regarding the program or its processes? Contact Awards Director Stephanie Norris via email at


In order to be eligible for this award, both the organization and nominating coach must meet the criteria outlined below. All nominations must be submitted online and in English.

  • The organization must be nominated by an external or internal coach who holds an up-to-date ICF Credential and has delivered coaching in the organization.
  • The organization must have started to implement coaching before January 1, 2020, and the process must have lasted a minimum of one year.
  • Employees in the organization directly benefit from the coaching culture by receiving coaching and/or working with a manager or leader who uses coaching skills.
  • The International Prism Award Program is not designed for coach-training organizations or organizations that provide external coach practitioners to organizations and/or individuals.
  • During the nomination review process, the nominating coach and/or coaching sponsor is able to provide additional or clarifying information about the nomination if they are asked to do so.
  • The organization, its leaders and its public relations team are willing and able to publicly share information that point to the success of the coaching initiative (e.g., annual revenue, return on investment data, employee engagement and retention data).
  • To demonstrate the impact of coaching, the data shared in the nomination will be available for ICF to share in press releases, case studies, etc.
  • To earn the award, the organization must not have been a 2020 ICF International Prism Award winner or honorable mention recipient.

Nomination Resources

To assist with the nomination process, ICF has provided the 2021 International Prism Award Scoring Rubric to use as a reference, as well as a sample of the nomination form for use as a worksheet. Both are available to download below. Please note that submission of this worksheet does not constitute a formal nomination of an organization. To be considered, all nominations must be submitted online and in English.

Nomination Process

Watch the video below to understand the entire nomination process for the International Prism Award, facilitated by Awards Director Stephanie Norris.

2020 Prism Award Honorees

ICF has named the United States’ International Trade Administration (ITA) as the winner of the 2020 ICF International Prism Award. Vancouver Coastal Health, of British Columbia, Canada, was the Honorable Mention recipient.

You can read the full press release for the 2020 Prism Award here and read case studies as they become available below.

Celebrated Nominees

Cleveland Clinic | Read the Case Study 

Local Programs

Some ICF Chapters and regional groups also honor local organizations with Prism Awards each year. Please contact your local Chapter for more information.

If you are an ICF Chapter Leader interested in launching a local Prism Award program, contact ICF Awards Director Stephanie Norris at

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