One of the biggest mistakes professional coaches make with their personal branding is having a lack of clarity and purpose. What is your why? Why did you become a coach? Why do you want to help your clients or prospective clients? Why do you wake up in the morning? People buy from people, not feature […]Read more →
How often do you hear someone say they are very busy, and then they follow up with something like “But, it’s a good busy”? I’m sure we’ve all said it or thought it at some point, and I’m sure we probably thought it was true. Unfortunately, saying we’re “good busy” is really just a little […]Read more →
Are you equipping your clients to get the best possible benefit from your coaching? A friend of mine recently told me about an experience she had with a meditation audio, and I thought it perfectly illustrates one of the pitfalls that some coaches and self-help experts fall into when offering suggestions to their clients. This […]Read more →
I was recently coaching a bright and experienced individual who had been promoted to a new role. The coaching was to be around resourcing herself to deal with the challenges of the new role. Twenty minutes into the session, I was still unclear about what the specific challenges were. She appeared to have a strong […]Read more →
For most coaches, there are two basic payment models to consider: You can either have a client prepay for coaching or have a client pay after you provide coaching services. Understanding the pros and the cons of each model can help you choose the best fit for your business. I coach clients around the world […]Read more →
ICF is the largest worldwide resource for professional coaches, and the source for those who are seeking a coach. Formed in 1995, today ICF is the leading global organization, with over 20,000 members, dedicated to advancing the coaching profession by setting high professional standards, providing independent certification, and building a network of credentialed coaches.
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