I have a secret weapon that I use to market my business. It’s so secret, in fact, that sometimes I forget I have it and don’t take full advantage of it. Is it my superior intellect? No, but thank you. Perhaps it’s the band of merry elves who live in my attic and attend to my […]Read more →
Pricing is such an important topic, so this will be a two-part blog post. In this one I will cover pricing for your 1:1 coaching clients and next month I’ll talk about pricing for your other offerings. (I encourage you to consider offering other programs in order to supplement your 1:1 coaching revenues so your […]Read more →
When you own a coaching business, you wear two hats. You are the coach, working with your clients, and the entrepreneur working to grow your business. You are always both, always balancing these dual roles. Successful entrepreneurs know how to use their time efficiently and strategically to garner the best possible results. They plan ahead […]Read more →
Do you know the step-by-step process by which visitors to your website or strangers become your paying clients? It’s called a sales funnel, and it’s one of the most helpful ways to understand the marketing and sales process of your coaching business. Picture a funnel. At the top, you have people who come to your […]Read more →
I’ve heard a lot of people define coaching as an inquiry-based process. I’ve even had people tell me they were taught to only ask questions. Many coaches rely on lists of questions to help them coach. Coaching isn’t about asking versus telling. It’s about creating a new awareness, which includes the reflective practices of sharing […]Read more →
ICF is the largest worldwide resource for professional coaches, and the source for those who are seeking a coach. Formed in 1995, today ICF is the leading global organization, with over 20,000 members, dedicated to advancing the coaching profession by setting high professional standards, providing independent certification, and building a network of credentialed coaches.
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