The connected generation, or Generation C, is redefining the nature of traditional marketing and customer service while technological innovations are redefining careers and the workplace. Generation C consists of 18- to 34-year-olds. They rule social media, online video, smart phones, tablets and TV viewership. They have a passion for engagement, creativity, connection, contribution and self-directed […]Read more →
If you’ve ever heard yourself thinking, I don’t have time to plan! – listen up. I understand that planning often doesn’t seem productive, especially when your desk is piled high with urgent matters. Trust me I get it – the urge to say, “I’ll do my planning later.” But when the pressure’s on, it’s more […]Read more →
It’s time to get real. The issue with project failure isn’t any of the usual reasons we gripe about. It’s not poor planning, bad management, scope creep or lack of time and money. Projects fail because of me. In any situation the only thing I have any control over is me. If I’m in a […]Read more →
Rebranding is one of the most daunting and challenging things a business can attempt. There are many and varied reasons for rebranding, and any business owner who’s had to make the decision knows it’s a huge one that’s not to be taken lightly. However, if after giving it much thought you have decided that rebranding […]Read more →
Earlier this year I was doing website reviews for coaches and was surprised to discover that a high percentage didn’t invite people to connect with them. They also shared little to nothing about themselves on their website. Connecting and sharing is all a part of your business, more so when you have a presence online. […]Read more →
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