I used to hate marketing. I mean, really hate it. All that double-talk and misleading information, pushing people to spend what they can’t afford for something they don’t want. It’s not worthy. It’s underhanded and sly; it relies on trickery. Marketing professionals will say anything to get your money. Then I learned that good marketing […]Read more →
One of the most popular songs today (with more than 300 million YouTube visits), Katy Perry’s “Roar” speaks to the power of the human life force to make the world a better place. Katy sings from her jungle perch, “I am a champion and you’re going to hear me roar.” Sadly, our collective roar is […]Read more →
This is part of an ongoing series. Two artists and academics from London (DASHNDEM) were inspired to create their Reaching Re-Birth project for the fourth Athens Biennale (Now What?), examining how techniques of the ‘self’ – more specifically life coaching – can aid citizens of recession-hit Greece to overcome hardship. Eleven coaches—all ICF Members—from around […]Read more →
Want to spice up your coaching brand? Need to communicate how you’re different from other coaches? Not sure how to go about communicating your competitive advantage? Using a tagline can be a great way to explain how your coaching practice can benefit your ideal clients while also helping to define your coaching brand. What is […]Read more →
Have you ever had to stare down the voice of doubt regarding your decision to be a coach? Nearly everyone who chooses the entrepreneurial path comes face-to-face with their inner gremlins at one point or another. Unfortunately, many promising entrepreneurs give up when they hear these voices of doubt. But not Ioana Rus! Ioana was […]Read more →
ICF is the largest worldwide resource for professional coaches, and the source for those who are seeking a coach. Formed in 1995, today ICF is the leading global organization, with over 20,000 members, dedicated to advancing the coaching profession by setting high professional standards, providing independent certification, and building a network of credentialed coaches.
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