Wisdom Circles for Branding, Marketing and Building Your Business
CCEU Key: CC = core competencies / PD = personal development / BD = business development & marketing / OT = other tools & skills
These conversations are geared to new as well as experienced coaches and offer a context to find the answers to questions about building/developing a business and branding and marketing a business. Participants will have an opportunity to listen to the experiences of skilled professionals who have developed successful businesses not only in the field of coaching but other professions as well. Conversations will allow participants the opportunity to ask questions and to discover new possibilities to allow their business to grow and evolve to a new level.
If you are looking for new inspirations and to discover new perspectives to become more and more confident in your ability to expand your practice, then these wisdom circles are for you!
Brand Harmony: Fine-tuning Your Business Offer Through an Integrative Approach to Online Marketing
Saturday, November 15 - 11 am. to 12:30 p.m.
Sandy Gibson (USA) - View Bio
CCEU: 1.5 PD
In the best symphonies of the world, all the instruments work in harmony to create the greatest resonance with their audience. Join me as I share how to create your unique symphony with an online marketing strategy that creates resonance with your offer, your web presence, and your prospective clients.
Corporate Coaching Appeal
Saturday, November 15 - 3:45 to 5:15 p.m.
Laura Quintarelli, MCC (Italy) - View Bio
CCEU: 1.5 PD
In corporate coaching there are at least two levels of marketing: the first one is about the company and the second one is about the coachee. How do you promote and illustrate coaching in a company so that the final client can discover how coaching can be useful for them and choose to use it?
The facilitator will share activities and strategies used to present an important coaching program to final clients in an international company and will facilitate a conversation to define tips for making the corporate coaching appealing and supporting the corporate culture to the introduction of coaching in organizations.
Insider Secrets to a Full Coaching Practice
Thursday, November 13 - 11 a.m. to 12:30 p.m.
Leni Chauvin, PCC (Canada) - View Bio
CCEU: 1.5 PD
You're a coach. You love what you do and you're good at it, too. Your passion for your calling far exceeds your passion for marketing though, and you want simple and inexpensive ways to get clients in the door so you can do what you do best and love most. If that sounds like you, you're not alone and help is at hand. Combining the best aspects of a seminar, a workshop, and a mastermind group, this interactive session will focus on seven simple, yet powerful strategies that will help you get all the clients you can handle. Come prepared to laugh, to learn, to work, and to fill your client roster.
Networking: The Art You Can Learn To Master
Thursday, November 13 - 2 to 3:30 p.m.
Edmée Schalkx, PCC (Netherlands) - View Bio
CCEU: 1.5 PD
Connections only happen when you work on establishing and maintaining relationships. Networking is about maintaining and nurturing your network of contacts and making this your priority. Is not about getting something out of your network. Networking is about sharing what you have, asking for favours and returning them and most probably not to the same person who helped you. Networking is about bringing people together and seeing how they get along and profit from your introductory action. Attend this active and practical circle and you will:
• Discover your style, and start to enjoy networking now
• Learn to enjoy networking (make better use of your energy)
• At the end of the conference you will have a better grip of your networking skills, and have expanded your networking
The New Rules of Marketing: Establish Your Brand as a Thought Leader and Increase Profitability With Content Marketing and Social Media
Thursday, November 13 - 3:45 p.m. to 5:15 p.m.
Jan Marie Dore, MCC (Canada) - View Bio
CCEU: 1.5 PD
The new rules for marketing say that if you want your audience to pay attention to you, your marketing message must deliver something of value: information, not promotion. Educating your clients through content marketing can result in your brand being recognized as a thought leader which leads to more clients and increased profitability. Social media marketing is a low-cost promotional method that will easily get you more links, attention, and traffic and position you as an industry expert. Social networking provides a way for professionals to build a large network of strategic relationships and JV partners to increase Web visitors, create great products, and make much more money than by doing it all yourself. Join this conversation to share your stories about how content marketing and social media marketing have impacted your business growth.
Strategic Alliances for Coaches
Friday, November 14 - 11 a.m. to 12:30 p.m.
Judith Feld, MCC (USA) - View Bio
CCEU: 1.5 PD
This interactive discussion focuses on business and professional success, for coaches and for their coaching clients. Businesses of all sizes can reap significant benefit from the synergies offered by well-defined alliances. We'll explore and define coach-oriented approaches to planning, creating, implementing and partnering in powerful alliances. The approach is entrepreneurial with real world examples encouraged.
Some discussion points for coaches:
• Assessing the alliance-ability of coaches and their alliance partners.
• Identifying appropriate alliance partners.
• Increasing the exposure for their coaching business.
• Strengthening their marketing assets.
• Understanding equitable exchange of value.
• Knowing (and being) what makes a good alliance partner.
• Attracting good alliance partners.
When the Need is Not Needed
Saturday, November 15 - 2 - 3:30 p.m.
Antonio Moya, ACC (Spain) - View Bio
Gonzalo Azcoitia (Spain) - View Bio
CCEU: 1.5 PD
This wisdom circle is facilitated by Antonio Moya and Gonzalo Azcoitia who have started a coaching business after spending 20 years working in executive roles in multinationals. They will share their experiences and facilitate an interactive discussion on two key areas:
• The transition from an executive role to a coaching one, with challenges like the relationship with money, the use of networks, etc.
• The key aspects of marketing a service to people that many times do not know it or think they “do not need it.”